How does pay-per-click (PPC) advertising work, and what are its advantages and disadvantages?

In the bustling world of digital marketing, where every click counts, Pay-Per-Click (PPC) advertising stands as a prominent beacon of opportunity. If you're considering enhancing your digital marketing skills or seeking to understand how businesses leverage online platforms for targeted advertising, understanding PPC is crucial. Aspiring marketers in Gurgaon, often seeking comprehensive training from a reliable Digital Marketing Training Institute in Gurgaon, must grasp the essence of PPC advertising to stay ahead in the game.